In April 2018 my company, Nibble, launched a ten part micro-blog on Instagram. We planned ten episodes across ten weeks covering the latest sales and marketing topics for restaurants, bars & hotels. Here are the latest episodes uploaded direct from our Instagram… Enjoy! [Brand Strategy] We are starting off our series […]
Everyone is keen to improve their restaurant sales although few are planning how they will achieve their financial goals. For years the restaurant industry has relied upon similar techniques to attract business, whilst sectors such as retail, music, film, publishing and travel have been adapting to advances in technology, changes […]
It seems restaurants have become addicted to discounting to get their fix of covers through the door, without much thought having been given to the value of those covers or the damage continuous discounting is doing to their brand image and business’s long-term health. Sure, discounting can be used as […]
Times have changed, we no longer need to pay publications to access their database, readership or following to promote and sell our products. Advances in technology have made it possible for everyone to market their brand or business effectively online, whilst saving some money in the process. Although the technology […]
As trends change and our lifestyles evolve, so has the way in which businesses deliver our products. For example, the introduction of plastic has transformed everything from clothing, catering and construction, to product design, electronics and transportation over the last 70+ years and is now causing considerable problems when it […]
Observing the U.K. restaurant scene over the last 12 months has been extremely interesting. Whilst increases in rent, rates, national living wage and costs linked to inflation have been giving operators a headache, a continued string of new openings has heightened competition, resulting in dilution of consumer spending and a […]
Hospitality consulting services with added bite… Food, drink and people: that’s Nibble in three bite-sized words. Nibble help you carve a mark in the hospitality sector that’s as unique as you are. By combining our hotel, bar and restaurant consulting services with creative, sales and marketing expertise, we can transform your […]
I read loads of articles online claiming to cover ‘basic marketing advice for restaurants and hotels’ – the majority of them don’t go in to enough detail, and all of them fall short of being in anyway useful. So I thought I’d give it a go… have a read of […]
When I start working with a client one area that’s really important is to introduce the right balance between being proactive and reactive. I find a lot of restaurants, bars and hotels, particularly independent businesses, are incredibly reactive to situations and therefore aren’t able to achieve the best results – […]
I mentioned in a previous blog I’m coining the term ‘Delivery-Dining’ and if you follow me on Twitter or Facebook you’ll know it’s a sector I’m super interested in and its future possibilities. For the few people that don’t know, delivery-dining is a tech x food concept which utilizes online […]
Throughout 2017 I’ve been working freelance providing support and services to clients in the U.K. I work with larger corporate chains through to start-up independents, which is really interesting as my day-to-day is very diverse, whilst simultaneously being exactly the same across clients – it’s all food, drink and accommodation […]
Long gone are the days of using a written diary for managing your bookings, with the tech takeover came digital reservation systems and the ability to integrate your business with various online platforms to maximise your booking capabilities. This is an important tool and one that few independent businesses are […]
The lunch landscape in the U.K. has changed over the last few years, with everything from healthy trends, delivery dining, cost of living and increased competition all factoring in to our daily lives. Lunch is certainly an area most restaurants are struggling with at the moment – it’s not that […]
No, of course it’s not it… although I’m always surprised at how many businesses haven’t made the switch or embraced the basics of digital marketing to promote their brand. It’s history repeating itself – years ago everyone was banging on about how important it was to have a website, luckily […]