Discount Addiction

It seems restaurants have become addicted to discounting to get their fix of covers through the door, without much thought having been given to the value of those covers or the damage continuous discounting is doing to their brand image and business’s long-term health. Sure, discounting can be used as […]

2018 – New Year, New Strategy?

Observing the U.K. restaurant scene over the last 12 months has been extremely interesting. Whilst increases in rent, rates, national living wage and costs linked to inflation have been giving operators a headache, a continued string of new openings has heightened competition, resulting in dilution of consumer spending and a […]